A customer-centric organisation

We are committed to delivering exceptional service

We take pride in our accomplishments and the trust that our clients have in us. Our strategy is to remain highly focused on building sustainable, customer-centric businesses for the long term.

UK • Nigeria • Dubai

Operating across three international markets, 177 Group delivers premium services with consistency, discretion, and excellence.

Offices in different countries
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Our Divisions

177 Group operates across multiple industries, delivering premium services and products with a unified standard of excellence. Each division is built to lead its sector while reflecting our core values of quality, discretion, and impact.

177 Chauffeurs Limited

We offer a wide range of transportation services for business, leisure, and private airport transfers.

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177 The Brand Limited

Maximize your investment potential by speaking to a knowledgeable financial advisor today.

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177 Jewellery Limited

We've partnered with the best to bring you the finest bracelets, rings, earrings, necklaces, and watches.

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177 The Label Limited

As an independent label, we produce, commercialise, distribute and promote international artists.

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177 Foundation

We are committed to promoting humanitarian aid and supporting community projects.

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Mission

To deliver exceptional luxury services and products across the globe, while creating meaningful impact within the communities we serve.

Vision

To become a globally recognised group that defines modern luxury. Blending excellence in business with purpose, culture, and community.

Core Values

  • Excellence in every detail
  • Integrity in all we do
  • Discretion and professionalism
  • Global perspective, local impact
  • Commitment to community and growth

About 177 Group

177 Group is a global organisation operating across the United Kingdom, Nigeria, and Dubai. We exist to redefine modern luxury — combining elite services, premium products, and meaningful community impact.

Our divisions span chauffeur services, fashion, jewellery, music management, and humanitarian work. Each arm of the group is built on a single promise: excellence in every detail, with purpose at the core.

Experience 177 Chauffeurs

⁠From executive airport transfers to VIP city travel, 177 Chauffeurs delivers discreet, luxury transport across the UK, Nigeria, and Dubai.

Every journey is designed for comfort, privacy, and professionalism — whether for business, leisure, or special occasions.

Begin Your Journey with 177 Group

Whether you’re enquiring about chauffeur services, retail partnerships, jewellery orders, music management, or philanthropic collaboration, our team is ready. Let us tailor an experience to your needs — and invite you to become a member of our society today. Where luxury meets purpose, and every connection is intentional.

177 Group